In this article I will try to briefly explain the basics of seo-optimization. So that after reading the article you can fast understand in what direction you need to go and read more detailed information.

Search engine optimization pages

All pages on the site should be optimized for search queries.  To optimize the pages must comply with the rule of creation and structuring of materials:

• Title, i.e. the title of the page, which increases the relevance of the page, attracting robots and users content and keywords promoted on the page (direct occurrence); EXAMPLE: DESIGN OF A SITE IN BARNAUL
• H1-H6 - headings 1-6 level (respectively importance) in the content of the page, containing keywords in a direct and morphological occurrence (H1 is used 1 time per page); EXAMPLE h1: DESIGNING A SITE IN BARNAUL (can be seen on the main page perfkirill.ru)
• The presence of keywords in the text in direct, morphological, diluted occurrences; EXAMPLE: The cost of developing the site in Barnaul.   (All occurrences of keywords should be wrapped with tags b or strong)
• The presence of informative content on the page to be promoted, containing 300 words or more, graphics, photos and other necessary and complementary elements of the text of the page. It is necessary to fill the alt tags in the picture, so the search engine system will be easier to understand what is shown in the picture.
• I also advise to fill in tags description and keywords

Internal linking

Internal linking - linking different pages to each other through links.

Internal page linking is very important because it affects its promotion in search engines and helps to improve the behavioral factors

 Why do I need re-linking in the first place? To improve behavioral factors. The more pages a person has visited and the more time a person has spent on the site - the better. Also with this we help the robots crawl our site and rank the pages of the site.

Examples:

1. Link in the text (contextual link)

2. Cross-linking (a block of popular products or with this product bought)

Breadcrumbs (very helpful for people to navigate the site, especially when they come directly to the product page, but want to switch to a subcategory).

The set of links

A very strong factor in the ranking. Remember: the more sites referred to your site, the higher your site in search results.

How to improve it? 

The easiest factor - go to the exchanger and buy. I personally used gogetlinks. And don't forget to use bulk backlink checker Linkbox.

Link exchangers - buying and selling links

Mainlink - Number two in runet, after "Sapa", a good feature with the possibility of individual settings, low commission system. Registered more than 200 thousand sites. High earning for the webmaster, easy withdrawal (including advance payments) to WebMoney, Yandex Money or RBKMoney, a high level of automation, individual settings, good reliability, low entry threshold for sites (no hard limits), 20% of the commission paid by the optimizer, the ability to place links for any period, affiliate program.

Sape - Is considered the largest exchange links in Runet, with advanced functionality which includes individual settings, with over 600 thousand sites registered. Automated services, a large number of options and individual settings, comfort and ease of operation, the Commission 10%, which is divided in half between the optimizer and webmaster, the presence of affiliate program. Links are bought up quickly and at the highest prices, even with zero (0 TIC, 0 PR), it is possible to sell links from a variety of sites and different pages, including secondary to the third level of attachment, the largest selection of options for the optimizer in RuNet.

Setlinks - links exchange with daily payment, set up for Google and Yandex, sells links and articles. 

Prospero - Exchange specializes in the sale of media advertising, hyperlinks from the main pages and banner advertising. The system allows resources with high attendance - from 300 unique visitors a day, with PR from 3 or Titz from 100.

Linkfeed - Can only provide the purchase of links, indexed by Yandex and Google. Import links and articles from Mainlink, Sape, Setlinks.

Perpetual link exchange - buying perpetual links

Migalinks - Specializes in selling articles with eternal links, availability of strict restrictions. Market leaders with a large base of quality donor sites.

GoGetLinks - Exchange registers only quality sites, has a number of strict restrictions, specializes in the sale of "eternal" links, the cost of placing a resource with a TIC 10, about 80-120 rubles.

GetGoodLinks - the best system for getting links with a high Page Rank. This exchange is a great way to rank at the top of Google.

ProfLinks - quality exchange with the placement of eternal links. It is possible to